What was the inspiration behind Halen Môn?
In 1997, we left a saucepan of seawater to boil on the Aga in our family kitchen and as the salt crystals started to form, we knew we’d struck culinary gold. Two years later, we started supplying Halen Môn Sea Salt to Swains, our local butchers in Menai Bridge on the Isle of Anglesey. Today, our sea salt is enjoyed around the world by chefs, food lovers and even Barack Obama! It has been served at the London 2012 Olympics, political summits and Royal Weddings and is a vital ingredient in an array of other brands’ produce, including NomNom chocolate and Piper’s Crisps. Our sea salt can also be found in more than 22 countries across the globe as well as on the tables of some of the world’s top restaurants such as The Fat Duck.
What are Halen Môn’s key values?
To this very day, Halen Môn remains a family-run company and we continue to be all about provenance, product and people. We are very particular about where we make our sea salt, how we make it and whom we get to harvest it. We believe that this is the best sea salt money can buy. And we’ve even been awarded Protected Designation of Origin status which puts our sea salt up there with the likes of Champagne and Parma Ham. We think people who appreciate good food appreciate good sea salt to season it with, and that’s what makes Halen Môn a vital ingredient in any foodie’s kitchen.
What sets you apart from other Welsh food businesses?
There are so many reasons as to why we’re unique, from our production to our values. We use only pure Anglesey seawater to make our salt. We don’t buy in or add salt from anywhere else, it’s not something we’re ever going to do. We hand harvest every single crystal and then hand wash the salt, no exceptions. We also use ethical and fair-trade suppliers wherever possible to ensure the highest standards. We are also passionate about supporting our nearby businesses and companies, so our ‘local business preferred’ policy means we will pay up to a 10% premium to use a local supplier. Being part of this bustling community, we are also involved in numerous community initiatives and do our bit helping to run them – from farmers’ markets to food clusters and community groups. Since Halen Môn operates in an Area of Outstanding Natural Beauty, we do our best to remain as sustainable and environmentally friendly as possible. From investing in solar panels for our energy to paying extra to buy packaging from a sustainable source where at all possible, we are continually looking at ways to remain environmentally friendly. And of course, Halen Môn is the first Welsh PDO (Protected Designation of Origin), which means that under the EU’s protected food name scheme, no other company can ‘pass off’ their product under the Halen Môn name. We have always been proud of where our sea salt comes from and this accolade legally recognises Halen Môn as having unique qualities due to our geographical location as well as the way we make it.
Which 3 words best describe Halen Môn?
Provenance, pride, community