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“We are delighted to welcome BBC One’s The Apprentice 2016 winner, Ridiculously Rich by Alana to the Discover Delicious family. Offering an array of delicious, handmade cakes and bakes, Alana’s luxury treats are the ultimate indulgence. Try to resist – we dare you!” 

Here at Ridiculously Rich, we are proudly picky when it comes to perfecting our delicious cake recipes, most of which have been developed by our head cake-maker, Alana, over many years. We are devoted to deliciousness and strive to create the perfect bakes time and time again.  Our approach in the kitchen is perfection, experimental, flavour-obsessed, but above all, is always motivated by all things indulgent and luxurious.
All of the cakes in our signature collection are lovingly hand-crafted here in Wales, using the finest ingredients – from locally farmed free range eggs and milk to homemade butterscotch sauce and silky caramel.  Our lives have been shaped by baking and we love sharing our passion for ridiculously delicious cakes with fellow treat lovers everywhere.

Our Story

Ridiculously Rich’s roots were set when founder, Alana Spencer, was just 14 years of age. Alana became a self-taught chocolatier after her mum bought her a chocolate making book and it was from here that her passion and love for all things indulgent was born. She started selling her homemade treats to friends, family and school teachers at the age of 16 before attracting the attention of two local shops who began stocking her luxury chocolatey treats. Inevitably, they started flying off the shelves and in 2010, Alana made the decision to leave school and pursue her dream of establishing a luxury, handmade treats business. Working from a purpose built country kitchen in her parents’ back garden, Alana soon started selling her produce nationwide – regularly attending foodie events and shows.

Perhaps the most notable step taken by Alana was in 2016, when she applied to become a candidate on BBC One’s ‘The Apprentice’ to further her business.  Her passion for her business and delicious cakes sealed the deal and  ‘Ridiculously Rich by Alana’ walked away with the £250,000 investment from Lord Sugar himself. Ricidulously Rich was born!

Since then, Alana has launched her Ambassador & Cakepreneur schemes – searching for an army of cake-lovers, giving those that have always wished to run their own business a chance to come on board and start their very own Ridiculously Rich franchise. Fast forward to the present day, and Ridiculously Rich has almost 50 franchises taking their delicious, handmade cakes to events all across the UK and stocking local independent retailers with their chocolatey, oozy goodness!